MEDIA MINDED

The Future of the Business Card

Posted in Technology, Web by Natalie on January 23, 2012

Just finished reading this interesting article via Mashable that’s a nice follow-up to a post I wrote back in October on business cards. While traditional business cards can be a great vehicle for design and creativity the truth is that one day they will be obsolete. And, with apps such as Bump and LinkedIn’s Cardmunch (not to  mention the prevalence of smart phones), that future may be just around the corner.

While this doesn’t necessarily mean the end of the business card as a whole (currently, 10 billion business cards are printed annually – that’s a lot!), it does mean a re-shaping, or re-imagining, will need to take place. How will the business card adapt to avoid extinction? Mainly, how can designers re-invent the business card so that it is readable and translates well into a pre-configured application? Time will have to tell…

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