MEDIA MINDED

The Future of the Business Card

Posted in Technology, Web by Natalie on January 23, 2012

Just finished reading this interesting article via Mashable that’s a nice follow-up to a post I wrote back in October on business cards. While traditional business cards can be a great vehicle for design and creativity the truth is that one day they will be obsolete. And, with apps such as Bump and LinkedIn’s Cardmunch (not to  mention the prevalence of smart phones), that future may be just around the corner.

While this doesn’t necessarily mean the end of the business card as a whole (currently, 10 billion business cards are printed annually – that’s a lot!), it does mean a re-shaping, or re-imagining, will need to take place. How will the business card adapt to avoid extinction? Mainly, how can designers re-invent the business card so that it is readable and translates well into a pre-configured application? Time will have to tell…

Beautiful Business Cards

Posted in Art & Design by Natalie on October 19, 2011

Business cards are a funny thing. In a world that is becoming increasingly more digital, and where one is forced to represent themselves more completely online, business cards are still kind of a big deal. It’s strange that in an era where “print is dead,” people still carry around these antiquated forms of representation. Sure they’re great to hand out while networking, or should I say, while drinking at your local bar (hey! whatever works), and for all those raffles at your favorite lunch-time eatery. But, even in this online culture, people still like to have something tangible to hold onto. The Web’s collective memory is short, and attention spans are thin. Perhaps this is why business cards still hold relevance today. We keep them packed in our wallet as a reminder of what we’ve seen or heard, and whom we’ve met and wish to see again.

Furthermore, I am a fan of print and would love nothing more to see its resurgence. For that reason, while I sit here and ponder the importance of the business card today, I can’t help but marvel at the beauty of the design of these cards. I’d like nothing more than to tack some of these up on my bulletin board next to all those greeting cards I collect 🙂

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