MEDIA MINDED

The Future of the Business Card

Posted in Technology, Web by Natalie on January 23, 2012

Just finished reading this interesting article via Mashable that’s a nice follow-up to a post I wrote back in October on business cards. While traditional business cards can be a great vehicle for design and creativity the truth is that one day they will be obsolete. And, with apps such as Bump and LinkedIn’s Cardmunch (not to¬† mention the prevalence of smart phones), that future may be just around the corner.

While this doesn’t necessarily mean the end of the business card as a whole (currently, 10 billion business cards are printed annually – that’s a lot!), it does mean a re-shaping, or re-imagining, will need to take place. How will the business card adapt to avoid extinction? Mainly, how can designers re-invent the business card so that it is readable and translates well into a pre-configured application? Time will have to tell…

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