MEDIA MINDED

The Future of the Business Card

Posted in Technology, Web by Natalie on January 23, 2012

Just finished reading this interesting article via Mashable that’s a nice follow-up to a post I wrote back in October on business cards. While traditional business cards can be a great vehicle for design and creativity the truth is that one day they will be obsolete. And, with apps such as Bump and LinkedIn’s Cardmunch (not to¬† mention the prevalence of smart phones), that future may be just around the corner.

While this doesn’t necessarily mean the end of the business card as a whole (currently, 10 billion business cards are printed annually – that’s a lot!), it does mean a re-shaping, or re-imagining, will need to take place. How will the business card adapt to avoid extinction? Mainly, how can designers re-invent the business card so that it is readable and translates well into a pre-configured application? Time will have to tell…

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Facebook > LinkedIn

Posted in Social Media, Web by Natalie on October 10, 2011

For all those hunting for a job out there, apparently when it comes to seeking out a potential candidate, recruiters prefer Facebook over LinkedIn – especially when it comes to recent college graduates. Mashable spoke with research lab, Potentialpark about their findings from a survey of 30,000 students and recent grads.

Not surprisingly, the job seekers weren’t too keen on having employers check them out on Facebook. However, recruiters feel that these hopeful young professionals are not only more active and engaging on Facebook than LinkedIn, but Facebook is better for branding, it’s free, and it’s more open.

While I agree with this logic, I don’t think this holds true for a large majority of the population – in practice. Knowing that LinkedIn is meant for employment networking, I am sure to appropriately and relevantly represent myself for this purpose. Furthermore, my Facebook profile doesn’t contain any of my design work or past employment history…and I don’t want it to. Because while I may want recruiters to see this information, I don’t particularly want some rando I went to high school with to see it. The bottom line is Facebook provides an incomplete history – much to Zuckerberg’s and recruiters dismay.

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